Munich’s fashion scene has a real treat in store! The well-known U.S. label Alo is set to open its first flagship store in the Bavarian capital in early 2027. The brand, whose name stands for Air, Land, and Ocean, has made a name for itself worldwide with functional, everyday activewear—the so-called “athleisure” style. Celebrities like Taylor Swift, Kendall Jenner, Jennifer Lopez, the Hadids, and Hailey and Justin Bieber are regularly spotted in these iconic outfits, which you’ll soon be able to try on right there in the store.
Exclusive Location: The Sports Brand Is Moving Into the Former Gucci Store
If you’re strolling down Munich’s most exclusive luxury shopping street anytime soon, be sure to keep your eyes peeled. The brand has secured a prestigious address for its Munich debut. At Maximilianstraße 31—where Gucci used to be—posters in the storefront windows are already announcing the store’s arrival. Behind the scenes, work has been in full swing since October 2026 and is expected to continue through February 2027. In addition to preparing the space, the store is currently recruiting staff to help showcase high-quality yoga outfits, modern lifestyle pieces, and functional athletic wear.
Heading to Berlin: The Alo hype is now sweeping all of Germany
The move to Munich is no coincidence, as the launch in the city on the Isar is part of the label’s ambitious expansion into the German market. Just in mid-October, the company celebrated its highly anticipated debut in Berlin with its first flagship store in Germany. Following the upcoming launch in the Bavarian metropolis, other major German cities have reason to celebrate as well, since additional openings in Hamburg, Düsseldorf, and Cologne are already firmly planned. The California-based brand is now represented in 31 countries worldwide, in addition to the U.S. For you, this means that in the future, you’ll have access to the best premium sportswear right in the heart of downtown Munich—which you can try on right there in the store and, of course, take home with you.
