Just in time for the start of Munich’s fifth season, FC Bayern Munich, together with its equipment sponsor adidas, is once again bringing that authentic Oktoberfest spirit to the soccer field. When beer mugs clink at the Theresienwiese and the city dons its traditional costumes, Germany’s record-holding champions follow suit. Under the slogan “It’s Wiesn Season!,” the brand-new 2026 FC Bayern Oktoberfest jersey combines Bavarian tradition with modern elegance and makes a visual statement in the stadium.
Here’s everything you need to know about the design, when it will make its debut at the stadium, and where you can get your hands on the special jersey.
The design of Bayern’s new Oktoberfest jersey
This year’s special jersey captures the joy of life at Munich’s Oktoberfest in a very special way. At the heart of the design is a colorful floral pattern that offers a modern take on traditional Bavarian floral motifs .
Two details add the finishing touches to the jersey: The adidas Originals trefoil logo adorns the shirt, while the exclusively designed FC Bayern Oktoberfest crest provides a unifying theme throughout the entire collection. Rounding it all off, the official Oktoberfest logo is featured on the back of the neck.
Fan reactions on social media are noticeably mixed . While some members of the community celebrate the floral pattern as refreshing, the colorful motifs are met with skepticism by many fans. Quite a few supporters miss the classic, simple jersey colors and feel the look represents too drastic a departure from previous Oktoberfest collections.
Debut & Sales: How to Get the FC Bayern Oktoberfest Jersey
You won’t have to wait long to see the new jersey in action. The special jersey will make its debut on Friday, September 18, during the home game against 1. FC Union Berlin at the Allianz Arena. There, the team will present the special jersey to the home crowd for the first time and kick off the Oktoberfest season in style.
For all collectors and fans: It pays to act fast! The special jersey and the accompanying collection—including matching shorts, socks, and other traditional outfits—are available now. You can get the jersey directly from the official FC Bayern online store as well as at FC Bayern fan stores in Munich.
So, what are you waiting for? Dress up in the new Oktoberfest jersey and celebrate the best time of the year in Munich together with Bayern!
