Dirndl time is the best time! The air is filled with the music of brass bands, the beer mugs clink and a good mood reigns everywhere as people celebrate Oktoberfest in their most beautiful dirndls and traditional lederhosen. Whether chic and dashing or traditional and classic – here you can find out where to find the most beautiful dirndls, smart lederhosen and everything you need for your perfect Oktoberfest outfit in Munich. There are also enough last-minute tips for everyone to be well prepared. And your traditional dresses don’t have to disappear back into the wardrobe after Oktoberfest – October brings many more events for which your outfit is worthwhile!
1st Noh Nee
For all those who want to try something new and break away from tradition! The classic dirndl serves as the basis here, but African influences and artistic craftsmanship give rise to very special creations. These unique pieces by Nohnee, known as Dirndl à l’Africaine, combine Munich tradition with African styles to create an innovative form of traditional costume that opens up new perspectives.
📍 Görresstraße 16, 80798 Munich
2 JAN&INA Trachten
This label stands for modern dirndls! Janina Maria Sendner from Munich founded it in 2007 and has since made it one of the top addresses for dirndl fashion – not only in Munich, but also beyond. Here you will find dirndls in modern colors, styles and cuts that are always in tune with the times. The label adapts to the latest trends every year and is always designing fresh, trendy styles.
📍 Hiltenspergerstraße 36, 80796 Munich
3rd Loden-Frey outlet in Moosach
Here you will find high-quality traditional costumes at greatly reduced prices! At Loden-Frey you can browse to your heart’s content and discover chic designer costumes as well as classic pieces, all in perfect condition. In this outlet you can find real bargains and still appear perfectly styled at the big party.
📍 Triebstr. 36 – 38, 80993 Munich-Moosach
4th Gottseidank
Gottseidank is all about quality and tradition! This charming store attaches great importance to producing traditional costumes with the utmost precision and care so that they fit perfectly and are comfortable at the same time. Because you definitely don’t need uncomfortable outfits for the long days at the Oktoberfest. Located just outside Munich, you can browse in peace without the hustle and bustle of tourists and get advice.
📍Schleißheimer Straße 273, 80809 Munich
5th CocoVero
Elegant, stylish and for numerous occasions: at CocoVero you will discover dreamy traditional costumes made of velvet and lace, which are not only suitable for the Oktoberfest, but also for other elegant events. The two designers are always up to date with the latest trends, so you can always count on trendy styles.
📍 Schäfflerstraße 3, 80333 Munich
6th Alpenmädel at Gärtnerplatz
Here you can discover truly unique pieces! At Alpenmädel, the mother-daughter duo work together to offer you unique traditional costume creations that stand out with their special cuts and styles. Classic designs are refined here with elegance and a special touch to make your Oktoberfest outfit perfect.
📍 Klenzestr. 43, 80469 Munich
7th Daller Tracht
Daller Tracht is probably the largest traditional costume store in Munich! A huge selection awaits you on two floors, which is guaranteed to have something for everyone. With different styles, cuts and price ranges, everyone will find exactly what they like best and what fits their budget. The staff will support you in your selection with first-class advice.
📍Schleißheimer Straße 6-10 80333 Munich
8th Holareidulijö

If you don’t want to spend too much on the Wiesn – the Oktoberfest costs more than enough as it is – you can fall back on a second-hand costume. Michaela Klein from Holareidulijö has been selling second-hand lederhosen and dirndls in her store in Maxvorstadt for almost 30 years. You can find a blouse here for as little as 10 euros! So if you’re looking for an affordable outfit at the last minute, you’re sure to find it here.
📍Schellingstraße 81, 80799 Munich
9th Bavarian Outfitters

It’s even cheaper at Bavarian Outfitters, where you can easily rent traditional costumes. You can get a lederhosen set with shirt and socks for just 49.90 euros and a dirndl for 42.90 euros. And after the party, you can simply return your outfit by ten o’clock the next day – or you can extend the rental period and get a second rental day for half the price.
📍Auenstraße 31, 80469 Munich